Select and Research a Climate Solution
This guide is intended for Hour of Action organizers that want to identify policy priorities independently of the Climate Changemakers featured campaigns. If you’d like your group to mirror the central Climate Changemakers advocacy schedule, visit the Action Hub each week to access the policy resources.
Part 1: Select a policy priority and apply the Climate Changemakers criteria
Our theory of change at Climate Changemakers is that the barriers to systems-level progress on the climate crisis are largely political. Therefore, when using our resources, your group should be advocating for a policy solution that targets an institution and the individual members of that institution. Policy change can be an executive action (e.g. actions taken by a presidential administration, a governor, or a mayor) or a legislative change (e.g. passing a law through Congress, the state legislature, or city council). In some cases, if they meet the Climate Changemakers criteria, “policy solutions'' can also refer to significant corporate decisions, such as divestment from fossil fuels or banning fossil fuel advertising from the company’s content.
Contrast this with a public awareness campaign that targets individual consumers or voters but lacks a clear, related call to action linked to a public policy solution. For example, a public awareness campaign that spreads the word about eating less meat is beneficial to the climate movement, but it doesn’t directly contribute to Climate Changemakers’ mission of removing barriers to public policy change.
Where to start? Consider your potential volunteers and which type of policy might speak to them. You’ll need to decide whether to advocate for a policy solution at the federal level (Congress, the president); state level (governor, state legislature, public utilities commission); or local level (mayor, city council, county board of supervisors). Climate Changemakers Issue Briefings might spark some ideas, or for state and local policy priorities, you can try visiting the website of a local environmental advocacy org or local chapter of a nationwide org, such as LCV, the Sierra Club, or 350.org.
Climate Changemakers uses a four-part test for screening potential policy priorities. When you have a climate solution that speaks to you, you should ensure that it meets the criteria below.
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At minimum, the policy should further the mitigation of climate change by meaningfully contributing to decarbonization within any sector of the economy. Alternatively, the policy can progress toward net zero by removing barriers to climate change mitigation, such as:
Increasing political will among policymakers, enfranchising historically excluded populations, reducing corruption, or otherwise strengthening democratic institutions.
“Greening” the financial system, as through regulation or financial incentives.
Influencing key stakeholders to act at scale, e.g. shifting a company’s campaign or lobbying dollars toward climate action.
Repealing harmful policies already in place.
With respect to maximizing decarbonization, policies are worth advocating against when the resulting net greenhouse gas emissions are positive (whether or not this is the intended effect of the policy). Defeating any provision that exceeds the IEA’s carbon budget by increasing fossil fuel production, sales, combustion/generation, financial incentives, or political power can be a good use of advocates’ time. Policy that adds indirect political or financial barriers to achieving decarbonization may also qualify.
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At minimum, the predicted outcomes of the policy should not contribute to inequitable socioeconomic systems. The most equitable policies will take additional steps to redress harms and reduce inequities in accordance with the Biden administration’s Justice40 Initiative (delivering 40% of a policy’s benefits to underserved, marginalized, or energy-burdened populations), or a similar metric. The best policies will target sacrifice zones as identified by the U.S. government’s Climate and Economic Justice Screening Tool and seek to correct injustices caused by climate-related loss of infrastructure or livelihood, adverse health effects from pollution, proximity to physical hazards related to fossil fuels, hazardous waste, and related infrastructure, or energy/healthcare cost burdens.
An equitable policy may instead remove barriers to progress on climate and environmental justice and equity, such as a policy that increases political will among policymakers, enfranchises historically excluded populations, reduces corruption, or otherwise strengthens democratic institutions. It can also remove barriers by repealing existing harmful policy.
With respect to equity, policies are worth advocating against when the expected effect worsens inequality, such as regressive taxation, creating pollution “hot zones,” or exclusion of marginalized populations from receipt of benefits (tax credits, grants, loan guarantees, etc.) whether intentionally or not. Policies that add indirect political or financial barriers to achieving equitable outcomes may also qualify.
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At minimum, there must be a clear policy ask (either a proposed vehicle for adoption or a specific request to draft a new bill or regulation), the policy should not significantly alienate Climate Changemakers from the mainstream climate advocacy ecosystem (this is a judgment call), and you should be able to identify target policymakers and stakeholders who could reasonably support the policy.
The most politically feasible bills have identifiable supporters both in government and among the public. They have room for negotiation on science and equity because they comfortably fit both those criteria. They are also well-timed to generate political traction and correlate with the political climate and exogenous factors. Some signals of political feasibility include public statements by policymakers or stakeholders, published modeling or analysis, media attention, bipartisan support, public discourse or social media trends, successful case studies of the policy in other jurisdictions, and large numbers of cosponsors on bills.
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This one is unfortunately quite subjective and may take some trial and error! Use your best judgment on when to switch up existing policy priorities based on engagement and feedback from your attendees. If people stop showing up because they’ve been on the treadmill for too long, we’re no longer being effective advocates—no matter how impactful or cool the policy solution might be.
Ready for Action?
Part 2: Creating an Issue Briefing
Once you’ve identified a policy priority that excites you and meets the criteria, it’s time to generate resources for your advocates! Our Issue Briefing format is educational yet digestible, shareable to a wide audience, and customizable to each group’s needs. Here’s a sample issue briefing for reference.
Issue Briefing Template
Issue Briefing Title and Subtitle
Clear Policy Ask
➡️ The decision-makers you’ll target need to be asked something specific. Ensure there is a clear path to policy change that you can advocate for. If you’re unsure, start by googling “proposed legislation that does X” in the jurisdiction you chose (Congress, state legislature, etc). To draft a Clear Policy Ask, it’s important to have a good sense for who exactly has the authority to make the change you want to see.
What is this policy solution and why now? Write 1-2 paragraphs to orient the reader and provide context for the Clear Policy Ask.
“Quick Frames”: bulleted list with one talking point framed from different perspectives (some may not apply to every single issue). These help changemakers frame issues in a way that resonates with them or with the decision-makers they’re trying to influence.
Rapid decarbonization
Human health
Environmental protection
Equity and justice
Economic prosperity and job creation
National security
Holding polluters accountable
Optional additional context: Write 1-2 paragraphs explaining in more detail what the policy is and why it is significant.
Building a Case for [Policy Solution]: Here you’ll include 5-7 factual talking points that include statistics and cite their sources with hyperlinks.
Sample Social Post: Providing a prewritten social post is easiest, and you can create one using a simple formula: single best talking point + clear policy ask and tag the relevant policymakers.
Additional Policy Resources: List your sources and any additional content you think is helpful. Some of our favorite sources for timely climate policy analysis and other useful data are: RMI, Evergreen Action, Rewiring America, Data for Progress, the Center for American Progress, and the Congressional Research Service.