ACTION PLAYBOOK:

Influence the Influencers

Moving policymakers to act often requires enlisting the help of someone they know and respect.

Bound playbook with tall glass buildings and title "Playbook: Influence the Influencers" (not clickable)

Certain people have an outsized influence over policymaking due to their political, social, or financial clout. Personalized correspondence and coordinated social media posts can grab the attention of these “key influencers” and enlist them to advocate on your behalf.

Changemakers often receive personal responses to their key influencer outreach, which is a cool way to observe the impact you’re having firsthand!

  • Estimated time: 45 minutes

    This playbook can be completed in one sitting, but you can start and come back anytime. Our community also takes action together during drop-in Zoom meetups called Hours of Action. Join one here!

  • Use this playbook to:

    1. Choose a climate solution

    2. Identify a key influencer to contact

    3. Send an email

    4. Make a phone call and/or Tweet at them