ACTION PLAYBOOK

Reach Out to the Media

The media is in a unique position to effect change, but they don’t always get the story right.

News stories about climate change are often doom-and-gloom, or there will be a story where climate change is a driving force, yet it does not get mentioned in the coverage. Either way, we are often left feeling frustrated, hopeless, and alone in our climate concern.

As valued consumers of media, we have the power to urge outlets to provide a more solutions-oriented reporting and a more balance narrative that includes both the real problems and the current solutions to avoid perpetuating cycles of inaction.

  • Estimated time: 30-45 minutes. Easy!

    This playbook can be completed in one sitting, but you can start and come back anytime. Our community also takes action together during drop-in Zoom meetups called Hours of Action. Join one here!

  • Use this playbook to:

    1. Choose your reporters

    2. Find their contact info

    3. Reach out with your message

    4. Convert to a social media post