ACTION PLAYBOOK

Pitch the Media

The media is in a unique position to effect change, but they don’t always get the story right. Use your voice as a consumer of content to push for coverage of the climate crisis that is fair, accurate, and inspires action.

As valued consumers of media, we have the power to pitch solutions-oriented stories to journalists and urge outlets to provide a more balanced narrative that includes both the real problems and the current solutions to avoid perpetuating cycles of inaction.

  • Estimated time: 30-45 minutes. Easy!

    This playbook can be completed in one sitting, but you can start and come back anytime. Our community also takes action together during drop-in Zoom meetups called Hours of Action. Join one here!

  • Use this playbook to:

    1. Choose your reporters

    2. Find their contact info

    3. Reach out with your message

    4. Convert to a social media post