ACTION PLAYBOOKS
Get the Word Out
Talking about climate issues and all the solutions is one of the most important actions we can take as advocates! You never know who you might inspire to step off the sidelines.
Choose your preferred playbook to Get the Word Out 👇
Pitch the media to do a story on a climate issue or solution
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Why bother? The media is in a unique position to effect change. As valued consumers of media, we have the power to pitch solutions-oriented stories to journalists and urge outlets to provide a more balanced narrative that includes both the real problems and the current solutions to avoid perpetuating cycles of inaction.
Estimated time: 30-45 minutes. Easy!
Use this playbook to:
Choose your reporters
Find their contact info
Reach out with your message
Convert to a social media post
Amplify a climate topic among your personal network
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Why bother? People are influenced more by their peers than any other source. Simply talking about climate change and civic engagement creates the social norms for others to engage – plus you likely have a broader reach than you realize.
Estimated time: 30-45 minutes. Easy!
Use this playbook to:
Learn about a climate policy
Choose your audience + medium
Create and share your personalized content
Ask a friend to do it too
Write an opinion piece for your local newspaper
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Why bother? Letters to the editor put public pressure on policymakers and help shape public opinion. A published LTE communicates a policy message to a broad audience, rallying support, AND if you mention your elected officials or other decision-makers by name, your published piece will surface in their media mentions and attract their attention.
Estimated time: 45-60 minutes (so worth it!)
Use this playbook to:
Pick a climate policy priority (we have a few suggestions!)
Choose your medium
Choose a publication
Write the opinion piece
Submit